Flint native Jason Trice is not only a businessman in fashion, but he is all about lifting up Flint and supporting what it stands for. Born and raised on Flint’s North-side, he graduated from Flint Northern and went on to Grand Valley State University to play football. After graduating, Trice taught and coached for GVSU, and was inducted into the GVSU Athletic Hall of fame, discovering his interest in business and fashion while helping the athletic department develop its attire. 

The brand was featured in nationwide “InStyle” magazine as the must-have comfy sweatshirt for actress Gabrielle Union. With its unique design, Trice first developed the Bedrock brand – a sweatshirt with multi-colored lettering spelling out Bedrock across the chest.

Bedrock isn’t only about clothes – it’s about Flint, and its strong roots, surviving and thriving. “ A brand built on moral integrity. The Contents of One’s Character Carried out in One’s Clothing. Stay Rock Solid,” is what the Bedrock site is all about. Bedrock is about “being strong, having a strong foundation and being able to go for it without fear of failure.” 

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